OON Group Practice Community - Marketing Your OON Group Practice

A step-by-step training for group practice owners who are ready to hire well (without the overwhelm)

What We’re Covering

This masterclass breaks down how marketing actually works for out-of-network group practices, and how to shift from marketing yourself to marketing your entire practice in a sustainable way.

01 – Why Marketing an OON Group Practice Is Different

What works for in-network practices often does not translate to OON models. We’ll cover the key mindset and strategy shifts you need to make so your marketing aligns with how OON practices actually grow.

02 – Your Practice Is the Brand (Not Just You Anymore)

Once you have a group practice, marketing can’t revolve around a single clinician. We’ll talk about how to position your practice as a brand, and how to market your clinicians ethically, effectively, and consistently.

03 – Breaking Marketing Into Clear Categories

Instead of doing “a little of everything” and burning out, we’ll show you how to organize your marketing into clear buckets so you know:

• What to prioritize

• What to delegate

• What’s worth maintaining long-term

04 – Visibility Strategies That Actually Work for OON Practices

We’ll cover a wide range of proven marketing strategies.

You’ll hear real examples of what has worked in established OON group practices, and what hasn’t.

05 – Marketing Your Clinicians (Without Crossing Ethical Lines)

How to feature your therapists in ways that feel professional, empowering, and aligned with your values.

06 – Systems That Support the Client Experience

Marketing doesn’t stop once someone reaches out. We’ll talk about:

• The role of intake coordination

• Identifying bottlenecks in the client journey

• Why clarity around being OON matters in your messaging

• How the client experience impacts referrals, retention, and word-of-mouth

07 – Scaling Thoughtfully and Strategically

For practices ready to invest more heavily in marketing, we’ll discuss:

• Paid ads and when they make sense

• How to evaluate marketing professionals

• What to outsource versus what to keep in-house

• How to avoid expensive mistakes

Masterclass Details

• Date & Time: Monday 1/12/26 from 10:00-11:00 AM EST

• Location: Live on Zoom (link will be emailed after registration)

• Replay: Yes – replay will be available if you can’t attend live

• Investment: $47

FAQ

What if I can’t attend live?
No problem. Your registration includes replay access, so you can watch (and rewatch) on your own time.

Is this right for me if I’m not yet a group practice?
Yes. Having a clear hiring framework before you need it makes the process smoother and less stressful when you’re ready.

About Sara and Melissa